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Georgia State University 2024

“Georgia State is a national example of how higher education institutions can support the success of all students, no matter their backgrounds or the challenges they may face in college.”

–Sara Levy, Michael & Susan Dell Foundation, 2022

When it comes to higher education, the vision of the United States as a land of equal opportunity is far from a reality. Today, it is eight times more likely that an individual in the top quartile of Americans by annual household income will hold a college degree than an individual in the lowest quartile.   Nationally, white students graduate from college at rates more than 10 points higher than Hispanic students and are more than twice as likely to graduate with a 4-year college degree when compared to black students.   According to the United States Department of Education, Pell-eligible students nationally have a six-year graduation-rate of 39%, a rate that is 20 points lower than the national average.  Sadly, the COVID-19 pandemic exacerbated inequities in higher education and is serving to make reducing these differences even more challenging for colleges across the nation.

Certainly, these challenges are faced at Georgia State University. In 2003, Georgia State was the embodiment of these national failings.  The institutional 6-year graduation rate for bachelor’s students stood at 32% and underserved populations were foundering.  Graduation rates were 22% for Hispanics, 29% for African Americans, and 18% for African American males.  Pell students were graduating at a rate more than 10 percentage points lower than non-Pell students. 

Rising Graduation Rates

Today, thanks to a campus-wide commitment to student success and more than a dozen strategic initiatives implemented over the past several years, graduation rates have increased significantly at Georgia State University. The institutional graduation rate for bachelor-degree seeking students has improved by more than 20 points (See Appendix, Chart 1).   These interventions have led to increases across the board in the success rates of all demographic groups.  For example, rates are up 32 points for Latinos (to 55%), and 29 points for African Americans (to 53%). Positive student outcomes and the elimination of achievement gaps based on race, ethnicity and income have characterized the work on student success at Georgia State university for nearly a decade. On average, since 2015, there have been no achievement gaps based on these characteristics (Chart 2) with the graduation rate of African American, Hispanic, and low-income students often consistent with the rate of the student body overall—an all but unprecedented accomplishment for a large, public university. This accomplishment is even more notable considering the size of these populations at Georgia State. GSU enrolls more than 26,000 Pell eligible students more than 22,000 African American students and more than 7000 Hispanic students.  This year, the vagaries of the pandemic recovery are reflected in the reemergence of small differences in graduation outcomes. Specifically, the graduation rates for Pell students were 1 point lower than the student body average. However, even with the challenges associated with teaching and learning over the last couple of years, for the sixth consecutive year, Georgia State University awarded more than 10,000 degrees.  This includes 7152 undergraduate degrees (representing a 70% increase since 2010), awarded 5185 bachelor’s degrees including a record number of degrees to Hispanic students (765, up 160% since 2010) and a near record to Asian students (926, up 70 % since 2010) (Charts 3 and 4).  Georgia State awards more bachelor’s degrees annually to African American, Hispanic, first generation, and Pell students than any other university in Georgia.  In fact, seven years ago Georgia State University became the first institution in U.S. history to award more than 2,000 bachelor’s degrees to African American students in a single year, a metric it has matched every year since.  No other college or university in the U.S. has done so even once. (Chart 5) According to Diverse Issues in Higher Education, for the tenth consecutive year, Georgia State conferred more bachelor’s degrees to African Americans than any other non-profit college or university that is not exclusively online in the United States.  Georgia State is also ranked first nationally in the number of bachelor’s degrees conferred to African Americans and in a number of specific disciplines including biological and biomedical sciences, physical sciences, social sciences, finance, foreign languages, marketing, physical sciences, social sciences, business management, and interdisciplinary studies degrees.  Importantly, students are succeeding in some of the most challenging majors at Georgia State.  Over the past decade, the number of bachelor’s degrees awarded in STEM fields has increased by 179% overall, 179% for African American students, 261% for African American males, and 641% for Hispanic students, far outpacing their enrollment growth over this period (Chart 6).

Perimeter College

The news is also encouraging at Perimeter College, Georgia State’s associate-degree-granting college that enrolls nearly 18,000 students. Consolidation between Georgia State University and Perimeter College was finalized in 2016, less than 10 years ago.  We are making exceptional progress. While there is still more work to be done, since consolidation, the Perimeter 3-year graduation rate has almost quadrupled, rising from 6.5% to 22% (Chart 7).   Significant progress has been made increasing success outcomes for all students.  Since the year before consolidation was announced, graduation rates for Hispanic students have increase by 18 points.  They have increased by 15 points for white students, 13 points for black students and 17 points for students who are Pell eligible.

Just like on the Atlanta campus, equity gaps have narrowed significantly.  In 2020 for the first time, African American, Hispanic and Pell students all graduated from Perimeter College at rates at or above those of the student body overall.  As recently as 2015, white students were graduating from Perimeter at rates more than two-and-a-half times the rate of African American students. In 2020, both white and African American students graduated at the same rate—exceptional progress in such a short period of time.   While the pandemic has disproportionately impacted Perimeter’s low-income and African American students, reopening some gaps in 2021, all populations are graduating at higher rates than 2019, immediately prior to the pandemic.  Additionally, nearly all demographic groups are graduating at quadruple the rates prior to consolidation. The elimination of equity gaps based on race, ethnicity and income level has been a distinctive and much-discussed accomplishment of Georgia State’s Atlanta campus, and the rapid progress in this area at Perimeter College lends credence to the view that Georgia State’s unique data-based, proactive and systematic approach to student success helps level the playing field for students from diverse backgrounds (Chart 8).  

According to The Chronicle of Higher Education (January 2020), 83% of Perimeter students now graduate, are retained, and/or successfully transfer to four-year institutions within three years of first enrollment, ranking Perimeter College 20th in the nation (among 2,000+ community colleges ranked).  Despite steep declines in Perimeter College overall enrollments in the years leading up to consolidation and new declines brought on by the COVID-19 pandemic, Perimeter College conferred 1967 associate degrees in 2023-24, representing the first increase since the pandemic (Chart 9).  This number was down from a high of 2336 in 2020-2021 but was proportionate to the enrollment decline at Perimeter College since 2020. Even given this decrease, Perimeter College ranked 13th in the nation for the number of associate degrees awarded to African Americans annually awarding nearly 900 degrees last year alone (Chart 10).   There is more to be done at Perimeter College but results since consolidation have been transformative.

English and Math Success

A key measure of future college success is the completion of and English and a Math course in the first year of college. This key measure can be an early predictor of student retention and ultimately graduation. Prior to the global pandemic, the first-year completion rate for bachelor’s students in the freshman cohort 2018 was 92.3% for English, 82.4% for Math, and 79.0% for successful completion of a course in both disciplines. These numbers took a significant drop during the pandemic years but have increased and exceeded pre-pandemic success levels for Math (84%) and combined (80.3%) (Chart 11).

The freshman cohort of associate's degree seeking students has also started to recover from the pandemic lows with an English completion rate of 80.5%, up from a low of 73.3% in 2020. Math success is also recovering from a low of 64.5% in 2020 to now 67.2%. The combined success rate for Math and English stands at 62%. While there is still room for improvement with the associate's degree seeking students to return to pre-pandemic success, progress is being made to help this population (Chart 12).

A National Model

Georgia State University is a unique institution striving to support learners of all ages, identities, and experiences.  We are passionate about being “A Place for All”.   Student Success is a foundational pillar of GSU’s recently adopted Strategic Plan, Blueprint to 2033.  In the plan, Georgia State University commits to continue the work of demonstrating that students from all backgrounds can succeed at equal rates by improving retention and graduation rates and positioning students for success. While maintaining our commitment to equity in education, the strategic plan challenges the university to expand our national leadership through our innovative approach to student success.  Over the last decade, Georgia State University’s student success accomplishments have been the subject of growing national attention. Highlights include:

  • In December 2014, former President Barack Obama highlighted the exemplary work being done at Georgia State University to assist students through its Panther Retention Grant program in his address at White House College Opportunity Day.  
  • In 2014, Georgia State received the inaugural national Award for Student Success from the Association of Public and Land Grant Universities (APLU), and in 2015 it received the second-ever Institutional Transformation Award from the American Council on Education (ACE).  Both awards highlighted Georgia State’s exceptional progress in student success and its elimination of all equity gaps.
  • In August 2015, Georgia State was invited to provide expert testimony on strategies for helping low-income students succeed before the Committee on Health, Education, Labor and Pension of the U. S. Senate.
  • In July 2017, Bill Gates made a half-day visit to campus specifically to learn more about Georgia State’s innovative use of data and technology to transform outcomes for low-income students.
  • Between 2018 and 2020, the Brookings Institution, Harvard’s CLIMB initiative, and US News and World Report released reports placing Georgia State among the top 1% of institutions in the nation for “social mobility”—helping students move from low-income status at matriculation to upper-income status as alumni.
  • In spring 2018, The New York Times, in a feature article, highlighted Georgia State’s status as conferring the most degrees to African Americans in the country and labeled the university “an engine of social mobility,” while the Harvard Business Review and NPR’s “The Hidden Brain” both chronicled the impact of Georgia State’s groundbreaking work using an A.I.-enhanced chatbot to reduce summer melt.
  • Georgia State’s student-success efforts became the subject of a feature-length documentary, Unlikely (2018), and an award-winning book, Won’t Lose This Dream: How An Upstart Urban University Changed the Rules of a Broken System (2020) by Andrew Gumbel
  • In fall 2023, U.S. News and World Report ranked Georgia State 1st in the nation for its Commitment to Undergraduate Teaching among all public universities and as the 2nd Most Innovative University in the nation (behind only ASU). Georgia State’s First-Year Experience and Learning Communities were ranked 4th and 6th in the nation respectively.
  • In fall 2024, the University Innovation Alliance (UIA) recognized the work of Georgia State University and the student success leadership team of Dr. Allison Calhoun-Brown and Dr. Timothy Renick with the “Sentinel of Innovation and Leadership: Power of One Award” at the UIA National Student Success Summit in Tempe, AZ. This award recognizes their superior commitment to implementing and scaling impactful student success programs.

Motivated by a desire to make an impact not only in the lives of its own students but also in the lives of students nation-wide, Georgia State University has made a conscious and significant commitment of time and resources to sharing with others the lessons that we have learned.  To better support the dissemination of this work, as well as to incubate the next-generation of student-success innovations, Georgia State University established the National Institute of Student Success (NISS) in October 2020.  By the end of 2024, the NISS will have already engaged with more than 130 campuses nationally and several state higher education systems.  These campuses serve nearly 1.5 million undergraduate students. In addition to the diagnostic and coaching services that allow NISS staff to work with individual campuses, the NISS has also developed a self-service online teaching and research portal (the Accelerator) that has accessible content for anyone wanting to learn more about best practices to increase student outcomes. Significantly in 2023, the University System of Georgia’s (USG) included working with the NISS as a major component of its new Strategic Plan 2029. Partnering with the NISS, USG institutions will be supported to diagnose barriers to student success and develop and implement actions plans around best practices to improve student outcomes at these institutions. Currently, GSU is participating in the NISS diagnostic phase with results expected in early 2025.

Emerging Student Success Strategies

Strategies to Improve Student Success

Though Georgia State University has built an international reputation for innovation and student success, there is still much work to be do.  The new Strategic Plan, Blueprint to 2033, challenges the University community to expand our national leadership through curricular innovation, greater access to education and reliance on evidence-based student success programs for all students at all levels. In association with its Momentum Year plans for 2024, Georgia State University worked on several exciting projects including: the Accelerator Academy for academic recovery, a chatbot for academic support, the use of SteppingBlocks data in first year courses to improve the connection between college to career, a faculty task force to improve student outcomes in math, and enhanced student onboarding.  A report on each of these projects is included below.

The Pell Institute (2015) Indicators of Higher Education Equity in the United States: 45 Year Trend Report (2015 Revised Edition).  Retrieved from http://www.pellinstitute.org/downloads/publications-Indicators_of_Higher_Education_Equity_in_the_US_45_Year_Trend_Report.pdf   

U.S. Department of Education.  Institute of Education Sciences, National Center for Education Statistics (2014) Table 326.10: Graduation rate from first institution attended for first-time, full-time bachelor's-degree- seeking students at 4-year postsecondary institutions, by race/ethnicity, time to completion, sex, control of institution, and acceptance rate: Selected cohort entry years, 1996 through 2007.  Retrieved from https://nces.ed.gov/programs/digest/d14/tables/dt14_326.10.asp.

Horwich, Lloyd (25 November 2015) Report on the Federal Pell Grant Program.  Retrieved from http://www.nasfaa.org/uploads/documents/Pell0212.pdf.

U.S. Department of Education.  Institute of Education Sciences, National Center for Education Statistics (2014) Table 326.10.

All charts can be found in the Appendix.

Diverse Issues in Higher Education, November 2024. https://top100.diverseeducation.com/ALL_SCHOOLS_2022-2023/?search_degree...

Diverse Issues in Higher Education, November 2024.  https://top100.diverseeducation.com/ALL_SCHOOLS_2022-2023/?search_degree...

President Barack Obama (4 December 2014) Remarks by the President at College Opportunity Summit.  Retrieved from https://www.whitehouse.gov/the-press-office/2014/12/04/remarks-president-college-opportunity-summit.

 
 
 
 

Success Inventory

Math Taskforce to Improve DFW rates (Georgia State University-2024)

Strategy/Project Name: 
Math Taskforce to Improve DFW rates
Momentum Area: 
Purpose
Strategy/Project Description: 

The provost is charging all academic departments with a core or gateway class that has a DFW rate above 20% to bring together a faculty committee at both the bachelor’s and associate’s level to develop strategies to improve student engagement, pedagogy and learning outcomes.

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: DFW rates at end of each semester

KPIs: DFW rates in core and gateway courses under 20%

Baseline measure (for each KPI): DFW rate in Fall 2023

Current/most recent data (for each KPI): Fall 2023

Goal or targets (for each KPI): reduction to under 20% DFW

Progress and Adjustments: 

We have great momentum for this initiative.  The Strategic plan calls for scaling this DFW work.  Several additional core courses will begin evaluation in Fall 2024.

The work of the DFW taskforce resulted in 6 percentage point increase in students who completed math in their first year on the Atlanta campus (76.4 to 82.7) and a about a 3 percentage points increase at Perimeter College (64% to 67%).   Hundreds of students made academic progress because of these changes.

Plan for the Year Ahead: 

The DFW taskforces are being expanded in Fall 2024 to include all core or gateway courses with DFW rates above 20%.  Priority will be given to high enrollment classes.

Challenges and Support: 

Challenges:

The variance in how these courses have been taught will be the biggest challenge to success.

Support Needed:

We need institutions and the greater community to continue to share best instructional practices.

Primary Contact: 
Nicolle Parsons-Pollard, Provost

(Georgia State University-2024)

Momentum Area: 
Mindset
Strategy/Project Description: 

The Accelerator Academy is an academic program offered in the summer semester to students who did not successfully complete their introductory English class during the academic year. Students are offered wrap around academic support to help them understand how to successfully engage the material and complete the course successfully.  The goal of this course is to help increase student progression in order to meet the USG’s goal of completing English by the end of the freshmen year (30 hours).

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Evaluating number of students who pass English 1101 during the summer semester

KPIs: Grade of C of better

Baseline measure (for each KPI): Baseline measure is only 55% of students who retake course pass with a C grade or better the 2nd time they take the course at the Atlanta campus and 42% at the PC campus

Current/most recent data (for each KPI): Summer 2024

Atlanta Campus 66% and PC Campus 59%

Goal or targets (for each KPI): pass rate in English 1101 of at least 70% during the summer retake term at Atlanta and 60% at PC.

Progress and Adjustments: 

The program has demonstrated success in 2023 and 2024 at the Atlanta campus and success in 2024 at the PC campus. The success rate on retake of ENGL 1101 by PC students was almost equal to the Atlanta campus, which is a major accomplishment.

The institutional financial responsibility of this program is high with tuition support and stipend. However, data suggests that these incentives do not drive either participation or success. Reallocating this funding to improved outreach and coaching are expected to continue to drive future success.

Plan for the Year Ahead: 

This program has shown success in ENGL 1101, particularly at the PC campus. Our goal is to systematize the program to increase enrollment and build community with the participants in the program to drive peer accountability and success.

Challenges and Support: 

Student recruitment is difficult. Students often do not know if they will be successful in a course’s final days of the term, by which point they have already registered for the summer. Changing schedules to fit a specific section can be difficult and negatively impacts enrollment.

Primary Contact: 
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer
Carol Cohen, Director of the University Advisement Center

Artificial Intelligence and Academic Support (Georgia State University-2024)

Strategy/Project Name: 
Artificial Intelligence and Academic Support
Momentum Area: 
Purpose
Strategy/Project Description: 

This initiative will expand the utilization of an academic chatbot in core courses.  The chatbot provides basic academic information, utilizes intelligent agents in the LMS to monitor student engagement and prompts as necessary, evaluates readiness for quizzes and reminds students about assignments and deadlines. GSU received a $7 million Post Secondary Student Success grant from the Department of Education to launch this technology in introductory English and Math courses in Fall 2024.  Chatbot technology is already used in American Government, Macroeconomics and Chemistry.

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Student academic outcomes in courses supported by the technology

KPIs: DFW rates

Baseline measure (for each KPI): Baseline will be DFW rates in Fall 2023

Current/most recent data (for each KPI): DFW rates in introductory math in Fall 2023 averaged around 30% on the Atlanta campus and between 32 and 50% at PC.  DFW rates in introductory English in Fall 2023 averaged 19-25% on the Atlanta campus and between 32-34% at PC.

Goal or targets (for each KPI): Reductions of DFW rates

Progress and Adjustments: 

Random Control trials demonstrate chatbot is working well in American Government and Macroeconomics.  The outcomes have been very encouraging.  For example, in American Government, students with the chatbot were 8% more likely to earn a B or higher and 16% more likely to earn an A for a final grade than the control group.  Students with the chatbot were 16% less likely to earn a W as a final grade than the control group and Pell students with the chatbot were 20% less likely to receive a DF or W than students in the control group.  Similarly, the results in the Macroeconomics course were also positive. First-generation treatment group students were 23% more likely to earn a B or higher compared to control group first-generation students. Students in the treatment group were 38% less likely to drop the course than students in the control group. 

Plan for the Year Ahead: 

Rolling technology out in additional new courses.

Challenges and Support: 

There are many instructors for these courses so set up and training will be especially important.

Primary Contact: 
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer
Ben Brandon, Sr Director of Student Success Analytics

Enhancing Student Onboarding (Georgia State University-2024)

Strategy/Project Name: 
Enhancing Student Onboarding
Momentum Area: 
Data & Communications
Strategy/Project Description: 

All incoming first-year students were connected post-NSO with online information and communication from their top 5 engagement choices via the Panther Involvement Network - PIN. During their in-person NSO event, each student attended a 'Panther Connect' session to dive deeper in their top desired involvement opportunity, where they were able to connect and share contact information with students that possess similar interests as them. An enhancement in 2024 was the reflective activity 'Pounce on Points' where students interacted with each other, sharing what they learned in the session and how they plan to engage, and met new friends, all while earning points towards various GSU prizes. Also deliver pre-collegiate modules related to developing a productive mindset and building college readiness skills.

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Measure engagement by first year students through tracking activities in Panther Involvement Network and completion of modules

Goal or targets (for each KPI): 75% 1st year engagement and 75% completion of modules.

Progress and Adjustments: 

Panther Connect was piloted 2 years ago and expanded for Fall 2023. (Were there any changes to this program in 2024?

The Panther Connect program has helped increase the unduplicated # of students engaged by 20.5% in 2 years.  To better support onboarding GSU launched 4 pre-collegiate animated modules for students in Fall 2024.  One of the modules was designed to increase attendance in 1st week and decrease W rates.  This fall GSU W rates for 1st year students decreased by 6% (from 955 in Fall 2023 to 897 in Fall 2024).

Plan for the Year Ahead: 

Adding modules, streamlining communications from engagement communities.

Challenges and Support: 

Strong technological implementation.

It would be nice if USG would help with contractual requirements (especially related to sole source and use over time) for common technologies used at multiple USG institutions such as Slate, CampusLogic, etc.

Primary Contact: 
Michael Sanseviro,Vice President and Dean of Students
Heather Housley, Director of International Student & Scholar Services

Stepping Blocks Integration into Freshman Orientation Courses (Georgia State University-2024)

Strategy/Project Name: 
Stepping Blocks Integration into Freshman Orientation Courses
Momentum Area: 
Pathways
Strategy/Project Description: 

In freshman orientation classes each 1st-year student will be required to complete an assignment designed to encourage the use of stepping blocks data.  Based on an academic major of interest, students will research common jobs associated with the major as well as the job market and the salaries associated with these positions.

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Project completion project in Orientation course

KPIs: Not yet defined

Baseline measure (for each KPI): new project no baseline

Current/most recent data (for each KPI): new project no recent data

Goal or targets (for each KPI): 80% project completion

Progress and Adjustments: 

With the leadership of Provost all departments have completed pages based on Stepping Blocks data for their units. Freshmen orientation courses have added a Stepping Blocks assignment to their class.  The result is that 1st-year students who participated in drop in or scheduled appointments increased by 150% from the previous year.

Plan for the Year Ahead: 

We piloted the use of these pages in the Orientation course.  The goal is to scale this project for the next year.

Challenges and Support: 

There are over 100 instructors for this class so training and communication will be essential. Please continue to support good access to stepping blocks data

Primary Contact: 
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer
Ramona Simien, Director, University Career Services

The Forum – Listening Lab (Georgia State University-2024)

Strategy/Project Name: 
The Forum – Listening Lab
Momentum Area: 
Mindset
Strategy/Project Description: 

GSU participates in a 7-institution University Innovation Alliance (UIA) initiative funded by the Kresge Foundation, conducting focus groups on identifying student success barriers. Through focus groups (30-50 students), we talk to different undergraduate populations, including First-Year, Transfer and Transition, Career Services users, and Academic Support users. Each semester targets a new population, gathering qualitative data to inform institutional improvements.

Activity Status: 
Evaluation/Assessment plan: 

KPIs:

- Student participation rates (target: 30-50 per topic)

- Recommendation implementation success rate

- Focus group completion rates

Assessment Frequency: Each semester

Progress and Adjustments: 

Completed Populations:

- First-Year Students: Full assessment and recommendations

- Transfer/Transition Students: Analysis completed

 

Current Focus:

- Career Services Users: Completing Assessments and recommendations

- Academic Support Services Users: Conducting Focus Groups

Plan for the Year Ahead: 
  • Complete Academic Support Services assessment with comprehensive recommendations
  • Monitor and support the implementation of previous recommendations
Challenges and Support: 

Developing a sustainable funding model beyond the conclusion of the grant.

Primary Contact: 
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer
Ben Brandon, Sr Director of Student Success Analytics

Continuing Student Communication Strategy (Georgia State University-2024)

Strategy/Project Name: 
Continuing Student Communication Strategy
Momentum Area: 
Data & Communications
Strategy/Project Description: 

The Continuing Student Communication Strategy priority is designed to establish a streamlined, cohesive approach to communicating with our continuing student population. We have already made progress with two key units—Registration and Financial Aid—by partnering with a third-party vendor to create personalized communication journeys for these processes. Our next phase involves collaborating with each university unit that engages with continuing students to ensure a unified communication strategy that supports student success, fosters engagement, and maximizes the impact of our messaging.

Activity Status: 
Evaluation/Assessment plan: 

The primary goal of the Continuing Student Communication Strategy is to positively impact student Retention, Progression, and Graduation (RPG) rates through a cohesive, strategically aligned communication plan. By enhancing the consistency, relevance, and timing of communications, we aim to more effectively support students as they navigate their academic journey, stay engaged with university resources, and progress toward graduation.

This project will leverage tailored communication journeys, integrate messaging across platforms, and utilize Salesforce Marketing Cloud to enhance the delivery and coordination of critical information. Through collaboration with university units and the establishment of a dedicated Enrollment Management Communications team, this project aims to create a supportive communication framework that directly contributes to student success and positively influences RPG metrics.

Progress and Adjustments: 

This approach aligns with our strategic plan by enhancing the quality and coordination of student engagement efforts, fostering a supportive campus environment, and advancing Retention, Progression, and Graduation (RPG) outcomes. Through a unified, data-informed communication strategy, we will build on Georgia State’s mission to lead in accessible, student-centered education, ensuring that our continuing students feel supported, connected, and empowered to achieve their academic and career goals.

Plan for the Year Ahead: 

To support this work, we are creating a dedicated Enrollment Management Communications team. Led by the Director of Enrollment Management Communications, this team will include a Public Relations Coordinator responsible for email and social media and an Associate Director specializing in Salesforce Marketing Cloud Journey Builder. We expect the full team to be operational within the coming months, with the Director role prioritized for posting. This team will lead communication efforts across student success and engagement units and oversee undergraduate admissions communications.

Challenges and Support: 
  1. Coordination Across Units and Platforms
    Each unit has unique communication processes, tools, and schedules, which can complicate a unified approach. Integrating these into Salesforce Marketing Cloud will require alignment, training, and workflow adjustments.
  2. Adapting to Student Preferences and Needs
    Evolving student communication preferences require flexibility. Effective messaging may involve regular adjustments to content, balanced with operational constraints.
  3. Resource Constraints
    Moving to a centralized strategy and working with a third-party vendor requires both time and budget. As we build the Enrollment Management Communications team, timely hiring and onboarding may also be challenging.
  4. Avoiding Over-communication
    Multiple units reaching out to students risks message overload, leading to disengagement. A coordinated approach is crucial for strategic timing and content management.
  5. Tracking and Measuring RPG Impact
    Establishing metrics to assess our strategy’s impact on RPG rates is essential. However, isolating the effects of communication efforts on RPG may be challenging, necessitating robust tracking and data-driven refinements.
Primary Contact: 
Scott Burke, Associate Vice President and Director of Admissions
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer

Campus Plans Supplemental Sections

Georgia State University continues to ask the question, “Are we the problem” to identify and remove administrative and academic obstacles to student success.  The new initiatives described above that are focused on academic recovery, academic support, college to career, student engagement and outcomes in math are part of our commitment to review all aspects of the student experience and redesign them as necessary. GSU’s approach to student success is to implement changes at scale, changing University processes for the benefit of our students. We have not created programs targeted at students by their race, ethnicity, first-generation status, or income level.  Rather, we have used data to identity problems impacting large numbers of Georgia State students, and we have changed the institution for all students.  In the process, the University has redesigned outreach and onboarding, 1st-year support, guided student pathways, career readiness, academic support, academic advising, financial wellness and cohort resources, in a manner that significantly lowers bureaucratic barriers to college completion for students.  Though well intentioned, institutions inadvertently hinder student success.  Changing these practices has resulted in significant, positive results at Georgia State.

For example, this year, the results of a large-scale randomized controlled trial designed to validate the effectiveness of intensive, proactive, technology enhanced advisement in increasing achievement, persistence, and completion of historically underserved students were released. In 2018, The Department of Education funded, Monitoring Advising Analytics to Promote Success (MAAPS) project found that at Georgia State University, students who were randomly assigned to the treatment group and received proactive outreach, degree-planning activities, and targeted interventions from their assigned MAAPS advisors in addition to business-as-usual advisement at GSU, after 6 years had a graduation rate that was seven percentage points higher than control group students and 15 points higher for Black students, though GSU advisement interventions do not use race as a factor in its models. The work demonstrates that redesigning systems to support benefits all students and may disproportionately benefit undeserved communities because like all students, they are served better.[1]

The Panther Retention grant is another example of how redesigning systems produces positive impacts.  Georgia State pioneered completion grants, which deposit funds directly into students' accounts to cover small remaining balances even after grants, loans, and personal funds have been applied. Students do not need to apply; instead, the university uses existing data to determine eligibility. Seniors are prioritized, with 85% of senior grant recipients graduating within two semesters, a notable success given their previous financial risk. Over 20,000 of these grants have been issued in the past decade. The Panther Retention Grant, served as a model to expand a completion grant program to all the school in the University System of Georgia and the Technical College System of Georgia.  In May 2022, Governor Brian Kemp signed House Bill 1435, to remove the financial aid gaps that impede degree completion for senior students.

Observations and Next Steps

Georgia State University is testimony to the fact that students from all backgrounds can succeed at high rates.  Moreover, our efforts over the past decade demonstrate that dramatic gains are possible not through changing the nature of the students served but through changing the nature of the institution that serves them.  How has Georgia State University made the gains outlined above?  How do we propose to reach our ambitious future targets?  In one sense, the answer is simple.  We employ a consistent, evidence-based strategy.  Our general approach can be summarized as follows:

 

  • Use data systematically and daily to identify and to understand the most pervasive obstacles to our students’ progressions and completion.
  • Be willing to address the problems by becoming an early adopter.  This means piloting new strategies and experimenting with new technologies.  After all, we will not solve decades-old problems by the same old means.
  • Track the impacts of the new interventions via data and make adjustments as necessary to improve results.
  • Scale the initiatives that prove effective to have maximal impact.  In fact, almost all of the initiatives outlined benefit thousands of students annually. 

Our work to promote student success at Georgia State has steadily increased graduation rates among students from all backgrounds, but it has also served to foster a culture of student success among faculty, staff, and administration.  As the story of Georgia State University demonstrates, institutional transformation in the service of student success does not come about from a single program or office but grows from a series of changes throughout the university that undergo continual evaluation and refinement.  It also shows how a series of initially small initiatives, when scaled over time, can significantly transform an institution’s culture.  Student-success planning must be flexible since the removal of each impediment to student progress reveals a new challenge that was previously invisible.  When retention rates improved and thousands of additional students began progressing through their academic programs, for instance, we faced a growing problem of students running out of financial aid just short of the finish line, prompting the creation of the Panther Retention Grant program.  It also led to a new analytics-based initiative to better predict and address student demand in upper-level courses.  Problems we faced with Summer Melt, seniors stopping out for financial reasons, and pandemic-related struggles for incoming students have each led to significant, new innovations—all of which have been adopted by other universities nationally.  For a timeline of where we have been and where we are going next, please see Table 1.

Building Momentum: Georgia State University’s Aspire Initiatives

As part of the University System of Georgia’s Aspire Program in Spring 2024, Georgia State University proposed four initiatives aimed at enhancing undergraduate student success. These initiatives build on GSU’s more than 15-year commitment to improving student outcomes and represent some of the university’s highest priorities for the coming years.

The four initiatives are:

  1. Developing a one-stop student success portal integrated with the learning management system.
  2. Implementing a customer relationship management (CRM) system designed for continuing students to streamline communication and support.
  3. Expanding the adoption of low-cost and no-cost textbooks to reduce financial burdens on students.
  4. Undergoing a program review by the National Institute for Student Success to identify opportunities for further improvement.

These initiatives reflect GSU’s dedication to removing barriers to success by enhancing communication, increasing access to financial support, and continuously improving systems and processes to better support students. This work aligns with the goals of the Momentum Plan and Complete College Georgia, underscoring GSU’s ongoing efforts to help students thrive. The Aspire initiatives serve to accelerate and expand these efforts, reinforcing the university’s mission to foster academic and personal achievement for all students.

Improving Communication

The Momentum Plan details how Georgia State University continues to build success removing communication barriers for students.  Since 2016, randomized control trials confirm the effectiveness of using chatbots to improve communication.  GSU has reduced summer melt by 50% using an AI enhanced Chatbot in admissions. GSU has used the Chatbot to improve FAFSA submissions (16%), early registration (4%), advisor visits (13%) and lowered the number of students to be dropped dues to a balance (35%).  The use of the academic chatbot in core classes like American Government and Macroeconomics has been associated with lower DFW rates and higher grades. Systematic improvements for success.

GSU’s ASPIRE proposals to develop a one stop shop student support portal in using the Learning Management System (LMS) and deploying a Customer Relations Management System (CRM) for continuing students seek to develop the communications infrastructure at GSU to better support students. The Learning Management System has been used effectively to extend the academic learning environment outside the classroom.  Students are used to coming to the icollege for academic content.  However, the LMS has not been well utilized at Georgia State for co-curricular content that is essential to college success including career exploration and planning and mental health and academic support.   This is a missed opportunity.  Students are using the platform; the functionality of the platform can be expanded to improve other critical outcomes.  As part of GSU’s strategic plan, icollege is being modified to allow students to better integrate college to career.  GSU is also launching a CRM for continuing students to allow the University to automatically and seamlessly move continuing students through the (re)-enrollment funnel.  Just as nearly every admissions office used a CRM for recruitment and yield, the use of this technology for continuing students will help them navigate the many decisions that must be made to enroll, register and pay for classes term after term. 

Scaling Financial Support

Georgia State University’s innovative financial aid strategies, particularly through the Panther Retention Grant program, have significantly boosted student completion rates. This targeted initiative helps seniors overcome financial challenges, enabling them to graduate on time. Recognizing the broader financial needs of its student body, GSU has also prioritized expanding access to affordable learning resources, aligning with the University System of Georgia’s Affordable Learning Georgia program. By increasing the availability of low-cost and no-cost textbooks, GSU not only reduces financial burdens but also fosters a more equitable academic environment. One notable success is the initiative led by the Department of Criminal Justice & Criminology, which leveraged a grant from Affordable Learning Georgia to implement a department-wide effort. Over six semesters, this program has saved nearly 10,300 undergraduate and graduate students an estimated $800,000 since 2020. To sustain and scale these efforts, GSU has compiled a comprehensive inventory of textbook costs for every class, systematically sharing this information with department chairs and administrative leaders. These measures reflect the university’s commitment to reducing financial barriers and enhancing access to essential academic resources for all students. In the last year there has been a 53% increase in the adoption of low costs and no costs texts at Georgia State University.

Continual Improvement through the NISS Engagement

Georgia State University’s commitment to continuous improvement is exemplified through its engagement in the National Institute for Student Success (NISS) diagnostic process. This comprehensive evaluation aims to uncover potential weaknesses and identify opportunities for growth. Although NISS interventions are based on GSU’s own proven model, the university’s willingness to undergo this diagnostic underscore a commitment to ongoing progress. Georgia State is not content to rest on past achievements; instead, it embraces dynamic growth and seeks new ways to enhance institutional effectiveness. Student success is not a destination but an evolving journey. GSU remains steadfast in analyzing data, identifying opportunities, and scaling interventions to improve outcomes. Through this process, the university continues to adapt and refine its strategies to meet the changing needs of its diverse student population.

These multifaceted initiatives reaffirm GSU’s dedication to academic excellence, accessibility, and innovation. By enhancing communication, expanding financial aid support, fostering a culture of continuous improvement, and employing targeted enrollment strategies, Georgia State exemplifies a holistic approach to institutional advancement. While there is still work to be done, GSU’s recent progress demonstrates that meaningful improvements in student success are possible through inclusion rather than exclusion. These gains are achievable even within the constraints of limited resources. Georgia State’s example shows that large public universities can provide systematic, personalized support that has a transformative impact on student outcomes. Most importantly, Georgia State challenges the conventional wisdom that demographics dictate outcomes or that equity gaps are inevitable. The university has proven that low-income and underrepresented students can succeed at the same levels as their peers when supported by systemic, data-driven, and proven approaches. This is not just a goal but an obligation. We owe our students nothing less.