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Georgia State University Campus Plan Update 2025

 

“Georgia State is a national example of how higher education institutions can support the success of all students, no matter their backgrounds or the challenges they may face in college.”

—Sara Levy, Michael & Susan Dell Foundation, 2022

Too often at colleges and universities in the United States, the promise of education goes unfulfilled. Many students enroll, take on debt, and then leave without a degree. Estimates are that 40 million Americans have “some college, no credential”.  For too many students, loan debt lingers without the earning power that typically comes with a degree, further undermining their financial stability.  The disparities are stark. Individuals from the highest-income households are eight times more likely to earn a college degree than those from the lowest-income quartile.[1]  Nationally, white students graduate at rates more than 10 points higher than Hispanic students and are more than twice as likely as Black students to earn a 4-year college degree.[2]  Pell-eligible students fare no better: their national six-year graduation rate is just 39%,[3] roughly 20 points lower than the national average.[4]  These challenges deepened during and after the COVID-19 pandemic, making efforts to close attainment gaps even more difficult for colleges and universities nationwide.

These challenges are very familiar at Georgia State University. In fact, for many years, Georgia State reflected the nation’s broader shortcomings. Nearly two-thirds of its students are low-income and Pell-eligible, and almost 80 percent come from underserved communities. When the university began focusing intentionally on student success a little more than 15 years ago, the picture was stark: the 6-year graduation rate for bachelor’s students was just 32 percent. Key student populations were struggling even more—graduation rates were 22 percent for Hispanic students, 29 percent for African American students, and only 18 percent for African American men. Low-income, Pell-eligible students graduated at rates more than 10 percentage points lower than their non-Pell peers.

Record Degree Completions

Despite, these challenges, the data informed, proactive approach to student success employed at Georgia State University is transforming outcomes and increasing degree completion. This year, Georgia State University awarded 5,652 bachelor’s degrees, the most in institutional history. This includes a record number of degrees to Hispanic students (773, up 163% since 2010), Asian students (1,123, up 105 % since 2010) (Charts 3 and 4). Totaling 7,569 undergraduate degrees (representing a 79% increase since 2010). Meaning that for the seventh consecutive year, Georgia State University awarded more than 10,000 degrees.  The increase in degree completion at Georgia State University far outpaced enrollment increases over this period.

Georgia State awards more bachelor’s degrees annually to African American, Hispanic, first generation, and Pell students than any other university in Georgia. In fact, eight years ago, Georgia State University became the first institution in U.S. history to award more than 2,000 bachelor’s degrees to African American students in a single year, a metric it has matched every year since.  No other college or university in the U.S. has done so even once. (Chart 5) According to Diverse Issues in Higher Education, for the tenth consecutive year, Georgia State conferred more bachelor’s degrees to African Americans than any other non-profit college or university that is not exclusively online in the United States.[5] Georgia State is also ranked first nationally in the number of bachelor’s degrees conferred to African Americans and in a number of specific disciplines including biological and biomedical sciences, physical sciences, social sciences, finance, foreign languages, marketing, physical sciences, social sciences, business management, and interdisciplinary studies degrees.  Importantly, students are succeeding in some of the most challenging majors at Georgia State.  Over the past decade, the number of bachelor’s degrees awarded in STEM fields has increased by 223% overall, 227% for African American students, 326% for African American males, and 659% for Hispanic students, far outpacing their enrollment growth over this period (Chart 6).

Eliminating Attainment Gaps

Leveraging big data to deliver personalized support at scale has enabled Georgia State University to not only increase degree completion but also eliminate longstanding attainment gaps. Today—thanks to a campus-wide commitment to student success and more than a dozen strategic initiatives implemented over the past several years—Georgia State has achieved a remarkable milestone. Despite having one of the most diverse student bodies in the nation, on average, the university has recorded no attainment gaps based on income, first-generation status, or race since 2015 (Chart 2). In fact, the graduation rates of low-income and underrepresented students consistently exceed the overall student-body average—an achievement that is virtually unprecedented for a large, urban public university. This accomplishment is even more notable considering the size of these populations at Georgia State. GSU enrolls more than 26,000 Pell-eligible students, more than 22,000 African American students and more than 7000 Hispanic students. However, the disruptions caused by the pandemic and its uneven recovery slowed the upward trajectory of graduation rates at Georgia State (Chart 1). The university’s large low-income student population was especially vulnerable to stopping out during this time. For example, the first-year stop-out rate for the 2020 cohort reached 14%, five percentage points above the typical annual rate. Students who stopped out during this period largely did not return, contributing to lower overall graduation rates. Encouragingly, early data indicate that post-pandemic cohorts are showing stronger performance.

Perimeter College

The news is also encouraging at Perimeter College, Georgia State’s associate-degree-granting college that enrolls more than 18,000 students. Consolidation between Georgia State University and Perimeter College was finalized in 2016, 10 years ago.  We are making exceptional progress. While there is still more work to be done, since consolidation, the Perimeter 3-year graduation rate has almost quadrupled, rising from 6.5% to 23% (Chart 7). Significant progress has been made increasing success outcomes for all students. Since the year before consolidation was announced, graduation rates for Hispanic students have increased by 20 points.  They have increased by 15 points for White students, 15 points for Black students, and 18 points for students who are Pell eligible.

Equally impressive are the outcomes for Perimeter students who transition to complete bachelor's degrees on the Atlanta campus. Full-time junior-level transfer students complete their degrees within 3 years at a rate of at least 66%, while sophomore transfers graduate within 4 years at a rate of at least 53%—matching and sometimes exceeding the 6-year graduation rates of students who began as freshmen on the Atlanta campus (Chart 13)

Just like on the Atlanta campus, equity gaps have narrowed significantly.  In 2020 for the first time, African American, Hispanic and Pell students all graduated from Perimeter College at rates at or above those of the student body overall.  As recently as 2015, white students were graduating from Perimeter at rates more than two-and-a-half times the rate of African American students. In 2020, both White and African American students graduated at the same rate—exceptional progress in such a short period of time.   While the pandemic has disproportionately impacted Perimeter’s low-income and African American students, reopening some gaps in 2021, all populations are graduating at higher rates than 2019, immediately prior to the pandemic. Additionally, nearly all demographic groups are graduating at quadruple the rates prior to consolidation. The elimination of equity gaps based on race, ethnicity and income level has been a distinctive and much-discussed accomplishment of Georgia State’s Atlanta campus, and the rapid progress in this area at Perimeter College lends credence to the view that Georgia State’s unique data-based, proactive and systematic approach to student success helps level the playing field for students from diverse backgrounds (Chart 8).  

According to The Chronicle of Higher Education (January 2020), 83% of Perimeter students now graduate, are retained, and/or successfully transfer to four-year institutions within three years of first enrollment, ranking Perimeter College 20th in the nation (among 2,000+ community colleges ranked).  Despite steep declines in Perimeter College overall enrollments in the years leading up to consolidation and new declines brought on by the COVID-19 pandemic, Perimeter College conferred 1,917 associate degrees in 2024-25, representing the first increase since the pandemic (Chart 9).  This number was down from a high of 2,336 in 2020-2021 but was proportionate to the enrollment decline at Perimeter College since 2020. Even given this decrease, Perimeter College ranked 13th in the nation for the number of associate degrees awarded to African Americans annually, awarding over 900 degrees last year alone (Chart 10).[6]  There is more to be done at Perimeter College, but results since consolidation have been transformative.

English and Math Success

A key measure of future college success is the completion of both an English and a Math course in the first year of college. This key measure can be an early predictor of student retention and ultimately graduation. Prior to the global pandemic, the first-year completion rate for bachelor's students in the freshman cohort of 2018 was 92.3% for English, 82.4% for Math, and 79.0% for successful completion of a course in both disciplines. These numbers took a significant drop during the pandemic years, falling to 83.8% for English, 73.3% for Math, and 68.2% for combined completion. Today, these rates have returned to pre-pandemic levels with 89.9% for English, 81.8% for Math, and 77.2% for combined completion. While there is still room for improvement with the associate's degree-seeking students to return to pre-pandemic success, progress is being made to help this population (Chart 12).

A National Model

Georgia State University is a unique institution striving to support learners of all ages, identities, and experiences.  We are passionate about being “A Place for All”. Student Success is a foundational pillar of GSU’s recently adopted Strategic Plan, Blueprint to 2033. In the plan, Georgia State University commits to continue the work of demonstrating that students from all backgrounds can succeed at equal rates by improving retention and graduation rates and positioning students for success. While maintaining our commitment to equity in education, the strategic plan challenges the university to expand our national leadership through our innovative approach to student success.  Over the last decade, Georgia State University’s student success accomplishments have been the subject of growing national attention. Highlights include:

  • In December 2014, former President Barack Obama highlighted the exemplary work being done at Georgia State University to assist students through its Panther Retention Grant program in his address at White House College Opportunity Day.[7] 
  • In 2014, Georgia State received the inaugural national Award for Student Success from the Association of Public and Land Grant Universities (APLU), and in 2015 it received the second-ever Institutional Transformation Award from the American Council on Education (ACE).  Both awards highlighted Georgia State’s exceptional progress in student success and its elimination of all equity gaps.
  • In August 2015, Georgia State was invited to provide expert testimony on strategies for helping low-income students succeed before the Committee on Health, Education, Labor and Pension of the U. S. Senate.
  • In July 2017, Bill Gates made a half-day visit to campus specifically to learn more about Georgia State’s innovative use of data and technology to transform outcomes for low-income students.
  • Between 2018 and 2020, the Brookings Institution, Harvard’s CLIMB initiative, and US News and World Report released reports placing Georgia State among the top 1% of institutions in the nation for “social mobility”—helping students move from low-income status at matriculation to upper-income status as alumni.
  • In spring 2018, The New York Times, in a feature article, highlighted Georgia State’s status as conferring the most degrees to African Americans in the country and labeled the university “an engine of social mobility,” while the Harvard Business Review and NPR’s “The Hidden Brain” both chronicled the impact of Georgia State’s groundbreaking work using an A.I.-enhanced chatbot to reduce summer melt.
  • Georgia State’s student-success efforts became the subject of a feature-length documentary, Unlikely (2018), and an award-winning book, Won’t Lose This Dream: How An Upstart Urban University Changed the Rules of a Broken System (2020) by Andrew Gumbel
  • In fall 2023, U.S. News and World Report ranked Georgia State 1st in the nation for its Commitment to Undergraduate Teaching among all public universities and as the 2nd Most Innovative University in the nation (behind only ASU). Georgia State’s First-Year Experience and Learning Communities were ranked 4th and 6th in the nation, respectively.
  • In fall 2024, the University Innovation Alliance (UIA) recognized the work of Georgia State University and the student success leadership team of Dr. Allison Calhoun-Brown and Dr. Timothy Renick with the “Sentinel of Innovation and Leadership: Power of One Award” at the UIA National Student Success Summit in Tempe, AZ. This award recognizes their superior commitment to implementing and scaling impactful student success programs.
  • In January 2025, Georgia State University and the National Institute for Student Success (NISS) received the U.S. Department of Education Trailblazer Award, recognizing the innovative approaches to student success and its leadership in closing equity gaps in higher education.
  • The new Student Success Center opened in fall 2025 and serves as a hub for student success work at Georgia State University and the NISS's national initiatives.

Motivated by a desire to make an impact not only in the lives of its own students but also in the lives of students nation-wide, Georgia State University has made a conscious and significant commitment of time and resources to sharing with others the lessons that we have learned.  To better support the dissemination of this work, as well as to incubate the next-generation of student-success innovations, Georgia State University established the National Institute for Student Success (NISS) in October 2020.  By the end of 2025, the NISS will have already engaged with more than 140 campuses nationally and several state higher education systems.  These campuses serve 1.7 million undergraduate students. In addition to the diagnostic and coaching services that allow NISS staff to work with individual campuses, the NISS has also developed a self-service online teaching and research portal (the Accelerator) that has accessible content for anyone wanting to learn more about best practices to increase student outcomes. Significantly in 2023, the University System of Georgia’s (USG) included working with the NISS as a major component of its new Strategic Plan 2029. Partnering with the NISS, USG institutions will be supported to diagnose barriers to student success and develop and implement actions plans around best practices to improve student outcomes at these institutions.

Emerging Student Success Strategies

Strategies to Improve Student Success

Though Georgia State University has built an international reputation for innovation and student success, there is still much work to be do.  The new Strategic Plan, Blueprint to 2033, challenges the University community to expand our national leadership through curricular innovation, greater access to education and reliance on evidence-based student success programs for all students at all levels. In association with its Momentum Year plans for 2025, Georgia State University worked on several exciting projects including: the Accelerator Academy for academic recovery, a chatbot for academic support, the use of SteppingBlocks data in first year courses to improve the connection between college to career, a faculty task force to improve student outcomes in math, and enhanced student onboarding.  A report on each of these projects is included below. 

 

[1] The Pell Institute (2015) Indicators of Higher Education Equity in the United States: 45 Year Trend Report (2015 Revised Edition).  Retrieved from http://www.pellinstitute.org/downloads/publications-Indicators_of_Higher_Education_Equity_in_the_US_45_Year_Trend_Report.pdf   

[2] U.S. Department of Education.  Institute of Education Sciences, National Center for Education Statistics (2014) Table 326.10: Graduation rate from first institution attended for first-time, full-time bachelor's-degree- seeking students at 4-year postsecondary institutions, by race/ethnicity, time to completion, sex, control of institution, and acceptance rate: Selected cohort entry years, 1996 through 2007.  Retrieved from https://nces.ed.gov/programs/digest/d14/tables/dt14_326.10.asp.

[3] Horwich, Lloyd (25 November 2015) Report on the Federal Pell Grant Program.  Retrieved from http://www.nasfaa.org/uploads/documents/Pell0212.pdf.

[4] U.S. Department of Education.  Institute of Education Sciences, National Center for Education Statistics (2014) Table 326.10.

[5] Diverse Issues in Higher Education, November 2024. https://top100.diverseeducation.com/ALL_SCHOOLS_2022-2023/?search_degree...

[6] Diverse Issues in Higher Education, November 2024.  https://top100.diverseeducation.com/ALL_SCHOOLS_2022-2023/?search_degree...

[7] President Barack Obama (4 December 2014) Remarks by the President at College Opportunity Summit.  Retrieved from https://www.whitehouse.gov/the-press-office/2014/12/04/remarks-president-college-opportunity-summit.

Success Inventory

Accelerator Academy – Academic Recovery (Georgia State University-2025)

Strategy/Project Name: 
Accelerator Academy – Academic Recovery
Momentum Area: 
Mindset
Strategy/Project Description: 

The Accelerator Academy is an academic program offered in the summer semester to students who did not successfully complete their introductory English class during the academic year. Students are offered wrap around academic support to help them understand how to successfully engage the material and complete the course successfully.  The goal of this course is to help increase student progression in order to meet the USG’s goal of completing English by the end of the freshmen year (30 hours).

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Evaluating number of students who pass English 1101 during the summer semester

KPIs: Grade of C of better

Baseline measure (for each KPI): Baseline measure is only 55% of students who retake course pass with a C grade or better the 2nd time they take the course at the Atlanta campus and 42% at the PC campus

Current/most recent data (for each KPI): Summer 2025

Atlanta Campus 95% (36/38) and PC Campus 64% (23/36)

Goal or targets (for each KPI): pass rate in English 1101 of at least 70% during the summer retake term at Atlanta and 60% at PC.

Progress and Adjustments: 

The program has demonstrated success in 2023 and 2024 and 2025 at the Atlanta campus and success in 2024 and 2025 at the PC campus.

The institutional financial responsibility of this program is high with tuition support and stipend. However, data suggest that these incentives do not drive either participation or success. In 2025, a microincentive model was used to drive participation in support programming. This was highly effective as overall, there was greater participation in support and financially, the university spent less money to drive the success.

Plan for the Year Ahead: 

This program has shown success in ENGL 1101, especially in 2025. Connecting the correct faculty members with this program how also shown to drive success. This program can continue to grow with support from both ENGL and MATH departments. Further refinement of the tuition and stipend payment could further increase the ROI for the campus while driving increased student success.

Challenges and Support: 

Student recruitment is difficult. Students often do not know if they will be successful in a course until the course’s final days of the term, by which point they have already registered for the summer. Changing schedules to fit a specific section can be difficult and negatively impact enrollment. In 2026, grant funding to support this program will be exhausted, and the institution will need to utilize 100% institutional funds to support the program.

Primary Contact: 
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer
Carol Cohen, Director of the University Advisement Center
Ben Brandon, Assistant Vice President, Student Success Analytics

Artificial Intelligence and Academic Support (Georgia State University-2025)

Strategy/Project Name: 
Artificial Intelligence and Academic Support
Momentum Area: 
Purpose
Strategy/Project Description: 

This initiative will expand the utilization of an academic chatbot in core courses.  The chatbot provides basic academic information, utilizes intelligent agents in the LMS to monitor student engagement and prompts as necessary, evaluates readiness for quizzes and reminds students about assignments and deadlines. GSU received a $7 million Post Secondary Student Success grant from the Department of Education to launch this technology in introductory English and Math courses in Fall 2024.  Chatbot technology is already used in American Government, Macroeconomics and Chemistry.

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Student academic outcomes in courses supported by the technology

KPIs: DFW rates

Baseline measure (for each KPI): Baseline will be DFW rates in Fall 2023

Current/most recent data (for each KPI): DFW rates in introductory math in Fall 2023 averaged around 30% on the Atlanta campus and between 32 and 50% at PC.  DFW rates in introductory English in Fall 2023 averaged 19-25% on the Atlanta campus and between 32-34% at PC.

Goal or targets (for each KPI): Reductions of DFW rates

Progress and Adjustments: 

The student impact of the 2024-205 first academic year of study totaled to 2,148, with 1,086 receiving the intervention. The initial year of study has shown positive indicators for student outcomes, with subsets of students performing similarly to those in previous studies at GSU. Additionally, the DWF rate improvement for focal faculty participating in the study for the Fall 2025 semester improved at a greater rate than the average for the course. With these positive indicators in place, the study has continued into its second academic year, adding an additional 1,143 students to the math study.

This work was expanded to include sections of entry-level English courses for the 2025-2026 academic year.  This study currently incorporates 16 different instructors teaching 16 sections of English 1101 and 426 students on the Atlanta campus and 4 Perimeter College Instructors teaching 21 sections and 471 students in total, for a total of 897 students (477 receiving treatment).

Plan for the Year Ahead: 

To continue in both English and math courses into the spring semester.  Additionally, we are conducting randomized control trials in Principles of Chemistry (Chem 1211K) in all available sections to test the scalability of the intervention.  The formalized randomized control trails are scheduled to conclude in Chemistry after the spring 2025 semester, Math after summer 2025 semester but will continue in English courses for the 2026-2027 academic year.

In addition to the randomized controlled trials, we plan to continue executing the scaled instance of the chatbot within the American Government course, as well as the Principles of Microeconomics course.

Challenges and Support: 

As we move out of formalized study, we anticipate challenges as we scale the intervention across additional faculty and sections.  This is a known challenge, and centralized resources for faculty and student training, as well as consistent staff support, will help support and structure the intervention through this time.

Primary Contact: 
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer
Ben Brandon, Assistant Vice President, Student Success Analytics

Increasing Student Engagement (Georgia State University-2025)

Strategy/Project Name: 
Increasing Student Engagement
Momentum Area: 
Data & Communications
Strategy/Project Description: 

All incoming first-year students were connected post-NSO with online information and communication from their top 5 engagement choices via the Panther Involvement Network - PIN. During their in-person NSO event, each student attended a 'Panther Connect' session to dive deeper in their top desired involvement opportunity, where they were able to connect and share contact information with students that possess similar interests as them. An enhancement in 2024 was the reflective activity 'Pounce on Points' where students interacted with each other, sharing what they learned in the session and how they plan to engage, and met new friends, all while earning points towards various GSU prizes. Also deliver pre-collegiate modules related to developing a productive mindset and building college readiness skills.

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Measure engagement by first year students through tracking activities in Panther Involvement Network and completion of modules

Goal or targets (for each KPI): 75% 1st year engagement and 75% completion of modules.

Progress and Adjustments: 

Panther Connect was piloted 3 years ago and expanded in Fall 2023. The program has helped increase the number of unique students engaged from 19,176 in 2021-2022 to 27,742 in 2024-2025—an increase of 45% over 3 years.

In Fall 2025, GSU added two more pre-collegiate modules to better support onboarding, bringing the total to 6 animated modules for students. One of the modules was designed to increase first-week attendance led to a decrease in the number of freshmen who were dropped for non-attendance.

Plan for the Year Ahead: 

We plan to add two additional modules next year and continue enhancing and streamlining communications.

Challenges and Support: 

Strong technological implementation.

Primary Contact: 
Michael Sanseviro, Vice President/Dean of Students
Heather Housley, Associate Vice President for College & Career Engagement

Stepping Blocks Integration into Freshman Orientation Courses (Georgia State University-2025)

Strategy/Project Name: 
Stepping Blocks Integration into Freshman Orientation Courses
Momentum Area: 
Pathways
Strategy/Project Description: 

In freshman orientation classes each 1st-year student will be required to complete an assignment designed to encourage the use of stepping blocks data.  Based on an academic major of interest, students will research common jobs associated with the major as well as the job market and the salaries associated with these positions.

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Project completion in the Orientation course

KPIs: Not yet defined

Baseline measure (for each KPI): new project no baseline

Current/most recent data (for each KPI): new project no recent data

Goal or targets (for each KPI): 80% project completion

Progress and Adjustments: 
  • With the leadership of the Provost all departments have completed webpages based on Stepping Blocks data for their units.
  • Freshmen orientation courses have added a SteppingBlocks assignment to the course curriculum.
  • Next year orientation courses will increase SteppingBlocks integration by incorporating it into a values and career fit assignment, where students will need to research possible future careers and assess how they align with personal values. 
Plan for the Year Ahead: 
  • We piloted the use of the departmental pages in the Orientation course. The goal is to scale this project for the next year.
  • Fall 2025 marked the first year integrating VMock into the course, with strong student adoption. More than 11,000 students engaged with the platform across three key areas: resume enhancement (8,874 students), mock interviews (663 students), and cover letter development (374 students).
Challenges and Support: 

There are over 100 instructors for this class, so training and communication will be essential.

Primary Contact: 
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer
Ramona Simien, Director of Employer Relations

Continuing Student Communication Strategy (Georgia State University-2025)

Strategy/Project Name: 
Continuing Student Communication Strategy
Momentum Area: 
Data & Communications
Strategy/Project Description: 

The Continuing Student Communication Strategy priority is designed to establish a streamlined, cohesive approach to communicating with our continuing student population. We have already made progress with two key units—Registration and Financial Aid—by partnering with a third-party vendor to create personalized communication journeys for these processes. Our next phase involves collaborating with each university unit that engages with continuing students to ensure a unified communication strategy that supports student success, fosters engagement, and maximizes the impact of our messaging.

Activity Status: 
Evaluation/Assessment plan: 

The primary goal of the Continuing Student Communication Strategy is to positively impact student Retention, Progression, and Graduation (RPG) rates through a cohesive, strategically aligned communication plan. By enhancing the consistency, relevance, and timing of communications, we aim to more effectively support students as they navigate their academic journey, stay engaged with university resources, and progress toward graduation.

This project will leverage tailored communication journeys, integrate messaging across platforms, and utilize Salesforce Marketing Cloud to enhance the delivery and coordination of critical information. Through collaboration with university units and the establishment of a dedicated Enrollment Management Communications team, this project aims to create a supportive communication framework that directly contributes to student success and positively influences RPG metrics.

Progress and Adjustments: 

In Fall 2025, the Registration journey resulted in 57.5% of returning students who received the email registering earlier than they had in Fall 2024.

Building on existing initiatives, the strategy will incorporate the Platform Awareness Journey Campaign and Dual Enrollment Initiatives to expand outreach and improve communication effectiveness. These efforts are designed to ensure that students are fully aware of the resources, tools, and opportunities available to them as they navigate their academic journey at Georgia State University.

Plan for the Year Ahead: 

In the next year new initiatives will launch for Student Engagement and Retention and outreach for students who intend to transfer.

Student Engagement and Retention:
Leveraging the PIN (Panther Involvement Network), the strategy will promote increased participation in student organizations, clubs, and campus events. Data indicates that students who engage by attending at least three campus events demonstrate a significantly higher likelihood of being retained at the university. Targeted communications will highlight these opportunities, encouraging deeper connection and involvement in the Georgia State community.

Intent to Transfer Outreach:
A personalized communication plan will be developed for students who have indicated an intent to transfer. These tailored messages will focus on addressing individual concerns, emphasizing academic and engagement resources, and highlighting the value of continuing their education at Georgia State University to increase student persistence and retention. This proactive approach is designed to strengthen student satisfaction and encourage continued enrollment through intentional, empathetic, and data-driven engagement.

Challenges and Support: 
  1. Coordination Across Units and Platforms
    Each unit has unique communication processes, tools, and schedules, which can complicate a unified approach. Integrating these into Salesforce Marketing Cloud will require alignment, training, and workflow adjustments.
  2. Adapting to Student Preferences and Needs
    Evolving student communication preferences require flexibility. Effective messaging may involve regular adjustments to content, balanced with operational constraints.
  3. Resource Constraints
    Moving to a centralized strategy and working with a third-party vendor requires both time and budget. As we build the Enrollment Management Communications team, timely hiring and onboarding may also be challenging.
  4. Avoiding Over-communication
    Multiple units reaching out to students risks message overload, leading to disengagement. A coordinated approach is crucial for strategic timing and content management.
  5. Tracking and Measuring RPG Impact
    Establishing metrics to assess our strategy’s impact on RPG rates is essential. However, isolating the effects of communication efforts on RPG may be challenging, necessitating robust tracking and data-driven refinements.
Primary Contact: 
Scott Burke, Associate Vice President and Director of Admissions
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer

Student Success LMS Integration (Georgia State University-2025)

Strategy/Project Name: 
Student Success LMS Integration
Momentum Area: 
Data & Communications
Strategy/Project Description: 

GSU recently secured two grants totaling over $1 million to develop a one-stop student success portal integrated with the learning management system. In pursuit of this ASPIRE goal, we have launched initial modules focused on career exploration and planning.

The portal will continue to expand with additional resources, including mental health support, academic assistance, FAQs, and guides for student resources such as VMock, our AI-powered career readiness platform.

Activity Status: 
Evaluation/Assessment plan: 

Evaluation Plan and measures: Student Interaction in the LMS

KPIs: Not yet defined

Baseline measure (for each KPI): new project no baseline

Current/most recent data (for each KPI): new project no recent data

Goal or targets (for each KPI): 80% project completion

Progress and Adjustments: 

We launched 5 Career Readiness modules in the LMS this year: professional branding, resume and cover letter development, guidance on opportunities to gain work experience, and interview preparation.

In our initial launch, over 3,000 students interacted with the modules.

Plan for the Year Ahead: 

We will make the career-ready modules more engaging by working with CETLOE to develop videos. We are also beginning development on the Career Coach Chatbot, which will serve as an additional career-ready module. Additionally, we will move our pre-collegiate modules to the LMS, which is also a part of our enhancing student onboarding initiative.

Primary Contact: 
Allison Calhoun-Brown, Sr. Vice President for Student Success and Chief Enrollment Officer
Heather Housley, Associate Vice President for College & Career Engagement, University Career Services

Supplemental Updates

Georgia State University continues to ask the question, “Are we the problem” to identify and remove administrative and academic obstacles to student success.  The new initiatives described above that are focused on academic recovery, academic support, college to career, student engagement and outcomes in math are part of our commitment to review all aspects of the student experience and redesign them as necessary. GSU’s approach to student success is to implement changes at scale, changing University processes for the benefit of our students. We have not created programs targeted at students by their race, ethnicity, first-generation status, or income level.  Rather, we have used data to identity problems impacting large numbers of Georgia State students, and we have changed the institution for all students.  In the process, the University has redesigned outreach and onboarding, 1st-year support, guided student pathways, career readiness, academic support, academic advising, financial wellness and cohort resources, in a manner that significantly lowers bureaucratic barriers to college completion for students.  Though well intentioned, institutions inadvertently hinder student success.  Changing these practices has resulted in significant, positive results at Georgia State.

For example, this year, the results of a large-scale randomized controlled trial designed to validate the effectiveness of intensive, proactive, technology enhanced advisement in increasing achievement, persistence, and completion of historically underserved students were released. In 2018, The Department of Education funded, Monitoring Advising Analytics to Promote Success (MAAPS) project found that at Georgia State University, students who were randomly assigned to the treatment group and received proactive outreach, degree-planning activities, and targeted interventions from their assigned MAAPS advisors in addition to business-as-usual advisement at GSU, after 6 years had a graduation rate that was seven percentage points higher than control group students and 15 points higher for Black students, though GSU advisement interventions do not use race as a factor in its models. The work demonstrates that redesigning systems to support benefits all students and may disproportionately benefit undeserved communities because like all students, they are served better.[1]

The Panther Retention grant is another example of how redesigning systems produces positive impacts.  Georgia State pioneered completion grants, which deposit funds directly into students' accounts to cover small remaining balances even after grants, loans, and personal funds have been applied. Students do not need to apply; instead, the university uses existing data to determine eligibility. Seniors are prioritized, with 85% of senior grant recipients graduating within two semesters, a notable success given their previous financial risk. Over 20,000 of these grants have been issued in the past decade. The Panther Retention Grant, served as a model to expand a completion grant program to all the school in the University System of Georgia and the Technical College System of Georgia.  In May 2022, Governor Brian Kemp signed House Bill 1435, to remove the financial aid gaps that impede degree completion for senior students.

Observations and Next Steps

Georgia State University is testimony to the fact that students from all backgrounds can succeed at high rates.  Moreover, our efforts over the past decade demonstrate that dramatic gains are possible not through changing the nature of the students served but through changing the nature of the institution that serves them.  How has Georgia State University made the gains outlined above?  How do we propose to reach our ambitious future targets?  In one sense, the answer is simple.  We employ a consistent, evidence-based strategy.  Our general approach can be summarized as follows:

  • Use data systematically and daily to identify and to understand the most pervasive obstacles to our students’ progressions and completion.
  • Be willing to address the problems by becoming an early adopter.  This means piloting new strategies and experimenting with new technologies.  After all, we will not solve decades-old problems by the same old means.
  • Track the impacts of the new interventions via data and make adjustments as necessary to improve results.
  • Scale the initiatives that prove effective to have maximal impact.  In fact, almost all of the initiatives outlined benefit thousands of students annually.

Our work to promote student success at Georgia State has steadily increased graduation rates among students from all backgrounds, but it has also served to foster a culture of student success among faculty, staff, and administration.  As the story of Georgia State University demonstrates, institutional transformation in the service of student success does not come about from a single program or office but grows from a series of changes throughout the university that undergo continual evaluation and refinement.  It also shows how a series of initially small initiatives, when scaled over time, can significantly transform an institution’s culture.  Student-success planning must be flexible since the removal of each impediment to student progress reveals a new challenge that was previously invisible.  When retention rates improved and thousands of additional students began progressing through their academic programs, for instance, we faced a growing problem of students running out of financial aid just short of the finish line, prompting the creation of the Panther Retention Grant program.  It also led to a new analytics-based initiative to better predict and address student demand in upper-level courses.  Problems we faced with Summer Melt, seniors stopping out for financial reasons, and pandemic-related struggles for incoming students have each led to significant, new innovations—all of which have been adopted by other universities nationally.  For a timeline of where we have been and where we are going next, please see Table 1.

Building Momentum: Georgia State University’s Aspire Initiatives

As part of the University System of Georgia’s Aspire Program in Spring 2024, Georgia State University proposed four initiatives aimed at enhancing undergraduate student success. These initiatives build on GSU’s more than 15-year commitment to improving student outcomes and represent some of the university’s highest priorities for the coming years.

The four initiatives are:

  1. Developing a one-stop student success portal integrated with the learning management system (LMS).
  2. Implementing a customer relationship management (CRM) system designed for continuing students to streamline communication and support.
  3. Expanding the adoption of low-cost and no-cost textbooks to reduce financial burdens on students.
  4. Undergoing a program review by the National Institute for Student Success to identify opportunities for further improvement.

These initiatives reflect GSU’s dedication to removing barriers to success by enhancing communication, increasing access to financial support, and continuously improving systems and processes to better support students. This work aligns with the goals of the Momentum Plan and Complete College Georgia, underscoring GSU’s ongoing efforts to help students thrive. The Aspire initiatives serve to accelerate and expand these efforts, reinforcing the university’s mission to foster academic and personal achievement for all students.

The Momentum Plan details how Georgia State University continues to build success by removing communication barriers for students. Since 2016, randomized control trials have confirmed the effectiveness of using chatbots to improve communication.  GSU has reduced summer melt by 50% using an AI-enhanced Chatbot in admissions. GSU has used the Chatbot to improve FAFSA submissions (16%), early registration (4%), advisor visits (13%) and lowered the number of students to be dropped due to a balance (35%).  The use of academic chatbots in core classes, such as American Government and Macroeconomics, has been associated with lower DFW rates and higher grades. Systematic improvements for success.

One-stop student success portal

The Learning Management System has been used effectively to extend the academic learning environment outside the classroom.  Students are used to coming to the iCollege for academic content.  However, the LMS has not been well utilized at Georgia State for co-curricular content that is essential to college success, including career exploration and planning and mental health and academic support.   This is a missed opportunity.  Students are using the platform; the functionality of the platform can be expanded to improve other critical outcomes.  As part of GSU’s strategic plan, we have begun leveraging iCollege to provide student success supports. Additional details about this are outlined in the Student Success LMS integration section on our emerging Strategies.

Customer Relations Management System (CRM)

GSU launched a CRM for continuing students to allow the University to automatically and seamlessly move continuing students through the (re)-enrollment funnel.  Just as nearly every admissions office uses a CRM for recruitment and yield, the use of this technology for continuing students will help them navigate the many decisions that must be made to enroll, register, and pay for classes from term to term. We have already seen strong success with increased student timely registration and are expanding our student communication journeys to include additional channels of communication.

Scaling Financial Support

Georgia State University’s innovative financial aid strategies, particularly through the Panther Retention Grant program, have significantly boosted student completion rates. This targeted initiative helps seniors overcome financial challenges, enabling them to graduate on time. Recognizing the broader financial needs of its student body, GSU has also prioritized expanding access to affordable learning resources, aligning with the University System of Georgia’s Affordable Learning Georgia program. By increasing the availability of low-cost and no-cost textbooks, GSU not only reduces financial burdens but also fosters a more equitable academic environment. One notable success is the initiative led by the Department of Criminal Justice & Criminology, which leveraged a grant from Affordable Learning Georgia to implement a department-wide effort. Over six semesters, this program has saved nearly 10,300 undergraduate and graduate students an estimated $800,000 since 2020. To sustain and scale these efforts, GSU has compiled a comprehensive inventory of textbook costs for every class, systematically sharing this information with department chairs and administrative leaders. These measures reflect the university’s commitment to reducing financial barriers and enhancing access to essential academic resources for all students. In the last year there has been a 61% increase in the adoption of low costs and no costs texts at Georgia State University.

Continual Improvement through the NISS Engagement

Georgia State University's commitment to continuous improvement is exemplified through its engagement in the National Institute for Student Success (NISS) diagnostic process. This comprehensive evaluation uncovered potential weaknesses and identified opportunities for growth. Although NISS interventions are based on GSU's own proven model, the university's willingness to undergo this diagnostic underscores a commitment to ongoing progress. Georgia State is not content to rest on past achievements; instead, it embraces dynamic growth and seeks new ways to enhance institutional effectiveness. Student success is not a destination but an evolving journey. The NISS engagement resulted in three key recommendations:

  • Create institutional structures and systematize the use of data to reduce DFW rates, improve course scheduling and academic design, enhance academic supports, and develop seamless transfer pathways
  • Ensure that all students are career ready by implementing an institutional standard of career care and by strengthening career-focused experiences, technologies, and data tracking
  • Operationalize financial data and expand resources to scale proactive, coordinated financial supports to students and to maximize the impact of available institutional aid

Projects outlined in our student success inventory have already started this work. For example, the expansion of the taskforce to improve DFW rates from just Math to all courses with higher than 20% DFW rates, continued integration of career-readiness in first-year seminar courses, and the development of the student success portal in the LMS all address these recommendations. However, there is still work to be done, and GSU remains steadfast in analyzing data, identifying opportunities, and scaling interventions to improve outcomes. Through this process, the university continues to adapt and refine its strategies to meet the changing needs of its diverse student population.

These multifaceted initiatives reaffirm GSU's dedication to academic excellence, accessibility, and innovation. By enhancing communication, expanding financial aid support, fostering a culture of continuous improvement, and employing targeted enrollment strategies, Georgia State exemplifies a holistic approach to institutional advancement. While there is still work to be done, GSU's recent progress demonstrates that meaningful improvements in student success are possible through inclusion rather than exclusion. These gains are achievable even within the constraints of limited resources. Georgia State's example shows that large public universities can provide systematic, personalized support that has a transformative impact on student outcomes. Most importantly, Georgia State challenges the conventional wisdom that demographics dictate outcomes or that equity gaps are inevitable. The university has proven that low-income and underrepresented students can succeed at the same levels as their peers when supported by systemic, data-driven, and proven approaches. This is not just a goal but an obligation. We owe our students nothing less.